Last updated: 1 January 2025
In plain English: We collect only what we need to run AI Search School. We never sell your data. We use it to send you content you asked for and to improve our service. You can ask us to delete your data at any time.
Who We Are
AI Search School is operated by Chris, founder of AI Search School, based in the United Kingdom. Our website is at aisearchschool.com and our store is at aisearchschool.store.
If you have any questions about this Privacy Policy or how we handle your data, you can contact us at: hello@aisearchschool.com
What Data We Collect
Information you give us directly
- Email address — when you sign up for our free guide or newsletter
- Name and email address — when you purchase a guide from our Shopify store
- Payment information — handled entirely by Shopify and Stripe. We never see or store your card details
- Messages — when you contact us by email
Information collected automatically
- Usage data — pages visited, time on site, referring pages, via Google Analytics
- Device and browser information — device type, browser, operating system
- IP address — collected automatically by our hosting provider (IONOS)
- Cookies — see our cookie information below
How We Use Your Data
- To send you the free guide or newsletter content you signed up for
- To process and fulfil your purchases from our store
- To send you relevant updates about AI Search School products and content
- To respond to your messages and support requests
- To improve our website, content and products using anonymised analytics
- To comply with our legal obligations
Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
- Consent — when you sign up for our email list or free guide
- Contract — when you purchase from our store
- Legitimate interests — for analytics and improving our service
- Legal obligation — when required by law
Email Marketing
When you subscribe to our email list, we use Mailchimp to store your email address and send you content. You can unsubscribe at any time using the unsubscribe link at the bottom of any email we send, or by emailing us directly at hello@aisearchschool.com.
We do not send spam. We only email people who have actively opted in to receive our content.
Sharing Your Data
We do not sell your personal data. We share it only with the trusted services that help us operate:
- Mailchimp — email marketing (email address only)
- Shopify — our store platform (purchase data)
- Stripe — payment processing (handled by Shopify)
- Skool — our community platform (email and name if you join)
- Google Analytics — anonymised website analytics
- IONOS — our hosting provider
All third-party providers are required to handle your data securely and in accordance with applicable data protection laws.
Cookies
Our website uses cookies — small text files stored on your device — for the following purposes:
- Essential cookies — required for the website to function
- Analytics cookies — Google Analytics, to understand how visitors use our site (anonymised)
- Shopify cookies — used on our store for cart and checkout functionality
You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site.
Data Retention
We keep your data only for as long as necessary:
- Email subscribers — until you unsubscribe or ask us to delete your data
- Purchase records — 7 years for legal and accounting purposes
- Analytics data — 26 months (Google Analytics default)
- Contact messages — up to 2 years
Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — ask us to delete your data (“right to be forgotten”)
- Restriction — ask us to limit how we process your data
- Portability — receive your data in a portable format
- Object — object to how we process your data
- Withdraw consent — at any time, without affecting previous processing
To exercise any of these rights, email us at hello@aisearchschool.com. We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Data Security
We take reasonable technical and organisational measures to protect your personal data. Our website uses HTTPS encryption. We use reputable third-party platforms with strong security practices for storing and processing your data.
No method of transmission over the internet is 100% secure, but we do everything reasonably practical to protect your information.
Children’s Privacy
AI Search School is not directed at children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
Links to Other Sites
Our website contains links to third-party sites including Skool, Shopify and Mailchimp. Once you leave our site, this Privacy Policy no longer applies. We encourage you to read the privacy policies of any third-party sites you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify email subscribers of any significant changes. The date at the top of this page shows when it was last updated.
Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:
Email: hello@aisearchschool.com
Website: www.aisearchschool.com